Careers

4–5 Days Per Week
Byron Bay / Burleigh Heads / Anywhere In Between

Auguste is looking for a highly creative, fashion-obsessed Social Media Manager to join our growing team.

This role is for someone who genuinely lives and breathes content — someone who understands how to create emotion, connection and scroll-stopping storytelling across social platforms while staying true to the Auguste aesthetic and brand voice.

You’ll be responsible for bringing the brand to life daily across Instagram, TikTok and digital touchpoints, while helping shape the overall creative direction of our online presence.

This role can be 4–5 days per week and is predominantly in-office, in either our Byron Bay or Burleigh Heads head office, however hybrid flexibility may be considered for the right applicant.

ABOUT YOU

— Have 2+ years experience in a similar social media role within a fashion brand
— Are deeply creative with a strong visual eye and understanding of fashion branding
— Understand trends, timing and what performs organically on social media
— Can confidently create and edit reels, stories and engaging short-form video content
— Are highly organised, proactive and collaborative
— Have experience using AI tools and creative technologies to support content creation, ideation, copywriting, editing and workflow efficiencies
— Must be proficient in Canva, CapCut, Later, Meta Business Suite and Adobe Creative Suite (or similar design/editing platforms)
— Have a strong understanding of Instagram, TikTok, Pinterest, Facebook Groups and evolving social platforms
— Understand the Auguste customer and aesthetic instinctively

THE ROLE

— Planning and executing Instagram + TikTok content calendars
— Creating reels, stories and engaging daily content
— Capturing and editing iPhone/social-first content
— Managing community engagement across all social platforms
— Influencer outreach and collaboration coordination
— Assisting with campaign concepts and creative storytelling
— Supporting launches, collection drops and brand moments across social channels
— Monitoring trends, platform updates and identifying content opportunities
— Assisting with website updates
— Working alongside the founder to ensure brand consistency
— Analysing social performance and identifying opportunities for growth and engagement

MOST IMPORTANTLY…

You understand how to make a brand feel aspirational, emotional and relevant online.

CREATIVE EXAMPLES ARE CRITICAL TO YOUR APPLICATION.

Please include examples that showcase your creativity and understanding of the Auguste aesthetic, such as:

— Instagram grids
— Reel concepts or edits
— Moodboards
— Campaign ideas
— Content examples
— Social accounts you’ve managed
— Anything that helps us understand your creative eye

Applications without creative examples will not be considered.

Please send applications and examples to:
careers@augustethelabel.com