A Note From EbonyThe fact that you've found your way here shows you care - even just a little - about where your money goes. And so you should. We all should! In a world where consumers are faced so much choice - it's important to put your dollars into business who do their best to leave the earth how they found it (or better). Money is an exchange of energy, and putting your energy in the right places can create a revolution.
The She Lives Free Community is the part of Auguste that is about more than just the clothes - it's about coming together to create positive change, and a place where Auguste can be transparent on our journey to improving our environmental and ethical processes.We know we're not perfect - but we believe in honesty, in recognising room for improvement and in actively taking those steps towards creating a more sustainable business - and very importantly raising as much awareness as we can in the process.Twelve years in the fashion Industry has been an amazing journey - one where I've learnt so much that I wouldn't trade for anything. However, in an industry that is based on consumption, it's important to me to align with some core values:Giving BackAuguste has partnered with 1% For The Planet, an amazing initiative which are 1% of our gross earnings go to two charities very close to my heart( The Orangutan Land Trust & The Marine Conservation Society) We're also embarking on a partnership with Borneo Orang-utan Survival - an organisation that is doing amazing things. I'm so excited to share with you (very soon) what we have planned with BOS. You can read more about this below in our Giving Back section.Who Made Your Clothes?Auguste pieces are designed by myself and my team in Byron Bay, and produced in Bali, China and (soon to be) Los Angeles. It is a core value of our company that we always endeavour to adhere to high level of ethical standards in our factories - and you can read more about it in our Auguste Supply Chain section.
The Auguste Philosophy:What I love about this brand is that we're creating pieces that are worn over and over. It's not about seasons and we don't work to trends. There's a sense of nostalgia in our pieces that I think will always be relevant... Our pieces are crafted to be well loved and worn over and over. If you ever fall out of love with them, please pass them on so they can be loved again.
ONE PERCENT FOR THE PLANET
Auguste is a member of 1% For The Planet - a global movement connecting businesses, consumers and non nonprofits committed to investing in the movement for a healthier planet.
Through this movement, Auguste has has pledged to donate 1% of our annual sales to two charities very close to the heart of Ebony:
The MCS is the only Australian national charity dedicated exclusively to protecting ocean wildlife and their homes.
They’re also drivers of the #FightForTheReef campaign, raising awareness of the major threats to the Australian Great Barrier Reef including industrialisation, climate change and fertiliser run-off.
OLT focuses on supporting the preservation, restoration and protection of forests in the area where orangutans naturally exist or have existed in the past. Their main aim to ensure that there are safe forest areas set aside for orangutans to form a healthy ecosystem.
Our promise to 1% For The Planet is about consistency - knowing we are always contributing to a healthier planet no matter what other initiatives we have going on!
BORNEO ORANGUTAN SURVIVAL AUSTRALIA
So… you might have noticed by now that Ebony really loves Orangutans.
Starting December 2016, Auguste is working very closely with the Aussie leg of BOS. We’re focusing not only on raising funds (100% profit tote bags are coming soon) as well as working with them to spread awareness about their amazing campaigns.
We think it's so important to practice what you preach! The culture at Auguste HQ is something that has evolved very naturally, and we realise just how very lucky we are for that. We've come to realise that what we've happened upon is something special - something we will nourish as the Auguste Family grows!
Conscious shopping, knowing where your food comes from, vego and vegan meals palm oil, saying no to plastic bags, keep cups, carpooling and cycling to work are all part of our everyday life. We bring our own lunches to work or buy it from Santos Wholefoods round the corner, and we encourage each other to shop locally and consume mindfully. Our HQ is solar powered too (and arguably so are we - you don't want to catch us when it's been raining for days!)
We know it's not just about the bottom dollar being contributing back into the earth - it's about minimising your impact all the way through. The following areas are the ones Auguste is focused on improving:
FREIGHTStudies show that sea freight is less damaging for the environment in terms of CO2e in comparison to air freight.From 2017 we will be striving to ship 50% of our production by air, and 50% by sea. By 2019 we would like to be shipping 100% by sea. Due to the incredible physics of flight, planes have to be constricted to a certain kind of fuel to ensure passenger safety which is why they have higher gas emissions. Sea freight has a much wider variety of more sustainable fuels that can be used, which significantly reduces their carbon emissions.
BIODEGRADABLE BAGSWhat aren’t the benefits of biodegradable bags!? Along with taking less time to break down in landfill, requiring less energy to produce they also do not produce harmful chemicals when they break down. 100% of our production and garments are packed in biodegradable bags.
RECYCLED AND RECYCLABLE CARD BOXESYes... it's pretty easy for something to be recyclable - which is why we've focused on sourcing card boxes that are also made from recycled materials. From May 2017 we will be rolling out recycled and recyclable card boxes to ship out all of our online orders. Not only are these boxes already recycled, but they can be recycled again!
WASHING SMARTWe can do our best to deliver your Auguste piece in a way that does the least damage possible to the environment - then we ask that you use plant based detergent or wash powder and wash your pieces by hand or with a cold machine wash!
OUR PRODUCTIONAuguste is designed in our Byron HQ in Bali by Ebony and her tight-knit design team, and we currently produce in Bali (Indonesia) and Ghuangzhou (China). We also have a very exciting project that's coming from Los Angeles - you should definitely watch this space!Our production first began in Bali in a Factory owned by a man called Wayan and his family. The factory was relatively small, and Ebony (having now worked alongside Wayan for over ten years) knows every sewer, cutter and member of the team.As Auguste began to grow, we moved about half of our production to China in order to access new fabrications and make sure we weren't putting too much pressure on Wayan and his Team.BALI, IndonesiaBali is truly the backbone of our business, and we are so grateful to the beautiful Team we have there! Ebony travels back and forth from Byron to meet with the Bali Team every collection to ensure production is running smoothly.There are beautiful nuances that come from our Balinese production that we will never tire of…the slight difference in the way a print will dry depending on if its raining or not, making sure that we calculate our time lines around their countless religious holidays and ceremonies that remind us almost daily of our spiritual our Balinse neigbours are and of course the soft, breathable and vibrant rayons that they consistently produce every season.GUANGZHOU, China
We have been fortunate enough to find a team in Guangzhou to work with to become a WRAP accredited (Worldwide Responsible Accredited Production) factory. We will take time and effort to walk them through with them the accreditation process, and troubleshoot any issues that may be preventing them for accreditation. Auguste is incredibly proud to be contributing to this journey, and are true believers in growing together with a factory and partnering only with those who believe in the best working conditions for their employees.
OUR MATERIALSEach collection usually consists of both rayons and cottons, and we never stray far from either. The difference comes down to the processing. While cotton and rayon fibres are both made from cellulose, cotton’s cellulose is grown in five to six months by plants, while rayon’s comes from trees - which require a year to grow. The cellulose from the trees is regenerated into manmade fibres. Because both cotton and rayon are derived from plants, they are both biodegradable.THE PRINTING PROCESSAll of our printed fabrics from Bali are printed in Jakarta. The water used is recycled 7 times before finally going into a public waste water system - it's so clean there's fish swimming in it!
Where we’re made