The deadly Australian bushfire season of 2019/2020 was worse than we had ever seen before. More than 2400 homes were destroyed in New South Wales alone, over 5.5 million hectares in the state burned, over a billion animals perished, and our volunteers were relentless.

The devastating Australian bushfire season of 2019/2020 saw approximately a third of the wild Koala population perish in the fires. In response, Auguste sponsored fifty wild koalas with the Port Macquarie Koala Hospital, a wildlife rehabilitation facility dedicated to saving the lives of our precious koalas. Each adoption assists in rescuing and treating injured koalas, their release back into the wild and the conservation and expansion of those habitats.

A global champion for gender equality, UN Women is the United Nations entity established to accelerate progress to meet the needs of women and girls worldwide. In 2018, Auguste released a limited edition UN Women tees as a call to action to unite women in the push for gender equality. In partnership with UN Women, we donated 100% of the retail price of each tee to help continue their crucial work.

Bullying is pervasive and painful, with harmful effects on social development. It has no time, it has no place, and yet for many, there’s no escaping it. In 2019, Auguste partnered with the Alannah & Madeline Foundation’s National Centre Against Bullying and The Cybersmile Foundation to take a stand against bullying. We designed the unisex “Hero” tee to support victims of bullying with 100% of the proceeds donated to our partner charities.

Over the last 30 years, it is estimated that the Bornean orangutan population has declined by more than 75%, with roughly only 54,000 left in the wild. Having called Indonesia home for over a decade, this is an issue that is very close to our founder’s heart. In 2016, Auguste began supporting charities like Orangutan Outreach, Borneo Orangutan Survival Foundation and the Orangutan Land Trust - working to conserve these beautiful creatures.

The welfare and health of animals all over the world is a concern we all should actively share, particularly in a time when habitats are increasingly threatened by human intervention. Founded as an animal rescue program, the International Animal Rescue is a recipient of our support through our partnership with 1% For The Planet. Their mission to create a world where animals and humans coexist in a sustainable ecosystem is one we’re proud to contribute to on an ongoing basis.

Being a brand that calls Byron Bay home, we cherish the ocean. The Australian Marine Conservation Society works to reduce fatal coral bleaching and protect the Great Barrier Reef from land erosion, industrialisation and sediment runoff. Since 2017, Auguste has supported the AMCS through our partnership with 1% For The Planet, along with our Protect Our Reef tee. 100% of the retail price was donated to AMCS.

In 2017, we ran the ‘90 Days of Change’ campaign to support Borneo Orangutan Survival - we sponsored an orangutan adoption on behalf of an online customer every day for 90 days. When an infant orangutan is taken away from its mother, they do not learn the necessary survival skills. The BOS team dedicates itself to providing these skills so that they may return to the wild.

A natural cellulosic fibre that is 100% biodegradable, cotton is an environmentally friendly fabric that is durable, breathable and hypoallergenic. It’s also one of our most loved fabrics.

At Auguste, around 80% of the cotton we use is organic. We believe organic cotton is the way of the future and are committed to supporting organic cotton farmers and the growing demand for certified, responsibly produced materials.

Linen is one of the world’s strongest natural fibres and is known to get better with age. Made from the flax plant, it is both durable and biodegradable.

Flax is a resilient crop that requires very little water and can grow in harsh conditions, making linen a naturally responsible and long-lasting fabric choice.

Tencel™ is a sustainably produced fibre made from wood pulp, most commonly sourced from responsibly managed forests. Known for its exceptionally soft hand-feel and smooth finish, it drapes beautifully while remaining breathable and comfortable to wear.

Produced using a closed-loop process that recycles water and solvents, Tencel™ is designed to have a lower environmental impact while creating a durable, lightweight fabric that feels gentle against the skin.

Our cotton silk blend combines 70% cotton with 30% silk, bringing together two natural fibres to create a fabric that is both breathable and refined. Cotton offers durability, softness and everyday comfort, while silk adds a subtle sheen and fluid drape.

Made from naturally derived fibres, this blend is biodegradable and designed to feel gentle against the skin. The result is a lightweight, breathable fabric that balances comfort, longevity and a more considered approach to materials.

Soft, strong and better for the planet, ECONYL® is our fabric of choice for swimwear. This recycled polyamide is made from 100% regenerated pre- and post-consumer waste, including discarded plastic, fishing nets and fabric scraps.

Materials that might otherwise end up in landfill or the ocean are transformed into premium Italian nylon with exceptional durability. ECONYL® is also twice as resistant to chlorine, suntan creams and oils compared to standard swim fabrics, ensuring pieces designed to be worn and loved for years to come.

Learn more about ECONYL® here.

Viscose is a soft, breathable fibre made from regenerated wood pulp. Known for its smooth hand-feel and fluid drape, it creates silhouettes that move beautifully with the body while remaining comfortable to wear.

Derived from natural cellulose, viscose offers a silk-like finish with a lightweight feel, making it an ideal fabric for effortless, feminine dressing.