It’s no secret that Auguste the Label keeps the ocean close to its heart, which is why we’ve been working with the Australian Marine Conservation Society throughout 2017 to support the incredible work that they do!
Our Protect Our Reef tees were designed for this precise purpose – to raise awareness and funds to support the AMCS, with 100% of the retail value going to their important efforts. That’s a lot of clams, lovelies. 

Many things can happen in a lifetime – leaders come and go, comets pass, fashions change. The destruction of one of the world’s most complex eco-systems, however, shouldn’t be one of them. And yet tragically that’s what the Great Barrier Reef is facing.
At home by the beach in Byron Bay, Auguste the Label keeps the ocean close to its sandy heart, which is why we’ve been working closely with the Australian Marine Conservation Society throughout 2017 to support the incredible work that they do.

Our proud Auguste family grew a little prouder this week when founder and creative director Ebony Eagles was named a Woman of the Year by Harper’s Bazaar among the aspirational achievers! (Hurray!)

You have probably heard about 90 Days Of Change by now… where Auguste is adopting an orangutan on behalf of an online customer every day, for 90 days. 
The people who have made this campaign possible make up the incredible organisation that is Borneo Orangutan Survival Australia (BOS Australia).  We chatted to their Vice President, Lou Grossfeldt, about her love of orangutans, BOS Australia’s current projects and how we can all make conscious changes in our daily lives to help protect orangutans from extinction.